|Making the Business Revolution Happen from the Ground up|
|Written by Eric Vermeiren|
|Wednesday, 14 December 2011 19:00|
Clean Currents was proud to host a meeting for our business customers that are interested in following our lead in becoming a certified B Corp. A good group of leaders convened at Busboys and Poets on 14th Street in DC to listen to Clean Currents President, Gary Skulnik, Operations Manager, Tanya Gulnik, B Lab staffer Heather Van Dusen, and Busboys and Poets owner, Andy Shallal.
The topic at the breakfast gathering was de-tangling the process of getting one's business certified as a B Corp through B Lab, and the many benefits of doing so. Heather talked big picture of how we can change the way business is done in this country, to raise the importance of sustainability, community engagement, transparency, and good governance. The group talked about the distinction between “good marketing” and “good businesses.”
Click HERE to view our B Corp presentation
At Clean Currents, we see this all the time. While we strive to conduct our operations in as green and sustainable a manner as possible, we see too many of our competitors rolling out slick marketing strategies that make them seem green, but are really nothing more than green washing. Being a certified B Corp, and being the only competitive electricity supplier in DC and Maryland that holds this distinction, means that Clean Currents lives up to higher standards. It means that consumers know there is a solid green brand behind the green product they are buying. The meeting at Busboys and Poets was a great start to spreading the message of B Corp certification to businesses in the DC and Maryland area.
Props to our customers and partners that made it out to the event and are considering taking the next step of becoming B Corp certified.
I'm like many mothers I know, concerned about the planet our kids will inherit and overwhelmed by daily life. Clean Currents made it simple and affordable to switch to 100% wind power, without breaking my back or the bank.
- Residential Customer Michelle Culp