|Consumers Willing to Pay for Clean Energy|
|Written by Clean Currents Resi|
|Tuesday, 15 May 2012 11:09|
A new study published in the journal Nature Climate Change sheds light on consumer attitudes about purchasing clean energy. The main headlines coming out of the report are that most Americans are willing to pay more on their electricity bill if it means more truly clean energy gets produced.
Analyzing a survey they conducted in 2011, researchers at Harvard and Yale found that the average U.S. citizen was willing to pay $162 a year more to support a national policy requiring 80 percent “clean” energy by 2035. Nationwide, that would represent a 13 percent increase in electric bills. Support drops off when the definition of “clean energy” is expanded to include natural gas or nuclear power.
The good news is that Clean Currents customers can support truly clean & renewable wind power or solar energy while potentially saving money in the long-run (depending on the chosen offer).
I'm like many mothers I know, concerned about the planet our kids will inherit and overwhelmed by daily life. Clean Currents made it simple and affordable to switch to 100% wind power, without breaking my back or the bank.
- Residential Customer Michelle Culp